A Taste of Tradition, Crafted with Love

Our Story – Phunti Masale VSM

At Phunti Masale, our journey begins in the heart of Indian kitchens—where spices are not just ingredients, but emotions, memories, and traditions passed down through generations.

With a deep commitment to reviving authentic Indian flavors, we craft traditional, homemade-style spice blends that are pure, preservative-free, and free from artificial flavours, fillers, or taste enhancers. Every product is designed to bring back the real aroma and richness that modern kitchens often miss.

What truly sets Phunti Masale apart is the love and trust we are receiving from our customers. From the tangy, probiotic-rich Kanji Masala, to the bold and nostalgic Chatkara Masala (Buknu ka swad), the refreshing Saunf Sharbat Premix, and our convenient 1-sachet whole spice mixes—each product has been appreciated for its authentic taste, natural aroma, and clean ingredients.

Customers don’t just use our masalas—they experience the difference.
No artificial sharpness, no overpowering chemicals—just real spices doing what they are meant to do.

Rooted in the values of purity, tradition, and purpose, Phunti Masale is also committed to creating impact beyond the kitchen—supporting women-led production and building an inclusive, community-driven brand.

Every pack we create carries more than flavor—
it carries trust, tradition, and the warmth of real Indian cooking.

Meet the Founder-

Smita Raman | Founder, Phunti Masale VSM
The Journey from Kitchen to Community Smita Raman started Phunti Masale with a singular purpose: to bring the purity of dadi-nani style recipes back to the modern Indian kitchen. What began in a humble home kitchen has evolved into a purpose-driven brand rooted in heritage, health, and innovation.
More Than Just Spice For Smita, flavor is inseparable from impact. She has built Phunti Masale as a socially conscious engine that:
Empowers: Driven by a women-led workforce and inclusive hiring, including transgender employment initiatives.
Sustains: Partnering directly with small farmers for clean-label, handpicked ingredients.
Innovates: Blending traditional wisdom with modern, user-friendly formats.
Recognized Excellence Her commitment to preserving India’s culinary heritage earned her the Rashtriya Pratishtha Puraskar (2025) and the Women Excellence Award (2025) for Innovative Foodpreneurship.
The Vision Driven by passion, Smita Raman is not just building a brand—she is reviving a legacy and redefining how India experiences everyday flavors.